Development of Farm Employing Natural Cultivation Methods

August 15, 2014


Tokyo, Japan, August 15, 2014 - In line with its "Shaping the Global Future" policy of promoting activities that create shared value, GRANVISTA Hotels & Resorts Co., Ltd. (headquarters, Chuo-ku, Tokyo; president, Sadanori Suda) has established its own farm, GRANVISTA Farm Sapporo, in Kobetsuzawa, a largely unspoiled area in the city of Sapporo, Hokkaido, the northernmost main island of Japan.

Sign at the farm

At this farm and under the guidance of Akinori Kimura, author of Miracle Apples (later made into a movie), GRANVISTA is implementing methods for growing vegetables that do not use pesticides or fertilizers. This kind of complete natural cultivation is friendly to the global environment. And it also gives GRANVISTA company employees the opportunity to produce food by cultivating vegetables side by side with farmers as well as learn the importance of food safety and understand the joys and difficulties in growing food. In addition, by helping producers engaged in natural farming, GRANVISTA is contributing to the tradition and creation of the local culture.

Healthy lettuce even when it doesn't rain

The crops grown on the farm will be used in directly managed GRANVISTA restaurants, such as at the Sapporo Grand Hotel, Sapporo Park Hotel and Ginza Grand Hotel, and also sold directly within the facilities. In the future, the vegetables will be used in merchandise sales, and GRANVISTA will continue pursuing initiatives to utilize the produce both within and outside the company. In addition, the cultivation and maintenance work on the farm will serve for the training of new company employees and the training of staff from all over the country. It will thus be a place of learning and awareness for GRANVISTA employees.

About GRANVISTA Farm Sapporo

Location: Kobetsuzawa, Nishi-ku, Sapporo
Planted vegetables: Among others, early black eggplants, Haya Itcha edamame soybeans, Sekai Ichi tomatoes, Ponderosa tomatoes, Stella mini tomatoes, Mary Washington asparagus, Uchiki Aka-gawa chestnut pumpkins, early pumpkins, Sakigake bell peppers, Ise bell peppers, Shogoin Ao Naga Fushinari cucumbers, Taninagaha soybeans, hawk claw chili peppers, zucchini, sweet green peppers, red crepe perilla and Makuwa honeydew melons.

Risa Toyoshima / Brand Management Office, GRANVISTA Hotels & Resorts Co., Ltd.
Telephone: 03-3297-8603 Fax: 03-3297-0707

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